Adobe GenStudio is a generative AI-based tool designed to streamline the content supply chain. The tool automates workflows, generates dynamic content, and centralizes planning. It enables marketing teams to rapidly plan, create, manage, and activate content across apps and publishers, whilst also providing performance measurement of the content. The product operates either independently or in conjunction with other content supply chain products. GenStudio boasts an intuitive interface and houses important tools needed for delivering cross-channel campaigns. With the tool, team members can swiftly find and generate assets, create variations and optimize experiences based on real-time content performance insights. It is crafted to cater to all business sizes, whether small businesses or large enterprises, and can also be utilized by marketing agencies. Adobe GenStudio leverages Adobe GenAI to allow marketers and distributed teams to generate high-quality, brand-compliant content. Content that is both AI-generated and brand-aligned can be reviewed and approved using the tool. This resource centralizes campaign planning and brief creation, provides an easy way to find, edit, reuse and share assets, and allows easy content activation with Adobe's experience delivery products or third-party apps. Additionally, GenStudio offers real-time insights into content usage and performance across channels, allowing for quick content optimization.