Tool Information
WE is an AI-powered tool designed to help makers and businesses improve the effectiveness of their landing page copy. This tool utilizes the principles of behavioral science, decision science, and psychology to audit landing page copy and provide valuable insights and feedback. By pasting your landing page copy into the tool, you can enhance your landing page conversions using AI trained in these disciplines.The tool emphasizes the importance of well-crafted copy to effectively communicate the value of products or services. It highlights that while design is important, it is the copy that truly connects with potential customers. The tool explains that you only have a few seconds to capture people's attention and persuade them, as most decisions are made quickly and based on cognitive biases and emotions.With WE, you can benefit from insights derived from 200+ cognitive biases and behavioral economics. The tool aims to prompt action by understanding what motivates people, identifying barriers to purchase, and addressing reasons for procrastination. Its audit sections provide distilled wisdom and feedback, helping you improve your landing page and increase your conversion rate.This tool is designed for makers who lack marketing knowledge or interest, providing an easy-to-use solution to enhance their marketing efforts. It also emphasizes the affordability of the tool, priced at a reasonable $2, making it accessible to a wide range of users. WE aims to help marketers align their strategies with human psychology and ultimately improve their marketing impact.
F.A.Q
WE is an AI-powered tool that audits and optimizes landing page copy to improve its effectiveness. It employs principles from behavioral science, decision science, and psychology to analyze and provide useful feedback on the content of a landing page.
WE improves landing page copy by evaluating it based on principles from behavioral science, decision science, and psychology. Using this analysis, WE provides detailed feedback and insights that can lead to writing higher-converting copy. It emphasizes the crucial role that well-crafted copy plays in resonating with potential customers.
WE uses the insights from these three disciplines to understand what motivates customers, identify barriers to purchasing, and address procrastination. It then applies this knowledge to your landing page copy, suggesting changes that can make it more persuasive and motivating. This systematic approach helps increase conversion rates.
WE is designed primarily for product makers, especially those who lack marketing knowledge or interest. However, it can also be beneficial to businesses and other individuals seeking to improve the effectiveness of their landing pages.
To use WE, you simply paste your landing page copy into the tool. The AI then audits the copy, providing feedback and suggestions for improvements that can help enhance your conversion rates.
WE utilizes cognitive biases to enhance conversion rates by understanding and leveraging the principles of behavioral economics. By understanding the underlying motives and barriers that affect consumer decision-making, it optimizes landing page copy to prompt customer action.
The cost to use WE is very affordable and set at only two dollars ($2). The aim is to make this tool accessible to a wide range of users.
The WE audit provides insights derived from more than 200 cognitive biases. It also includes tips on how to motivate customers to take action, identify and overcome purchase barriers, and address reasons for customer procrastination.
According to WE, cognitive biases are important for marketing because they reveal the subtle underpinnings of consumer decision-making. By understanding and leveraging these inherent biases, marketers can more effectively craft messages that resonate with consumers and prompt action.
Although a direct link to a tutorial or demo is not mentioned on the website, there is a link to a YouTube video about the product which may provide a walkthrough.
WE handles customer procrastination by understanding what motivates people and what the barriers to purchasing may be. With this knowledge, it tailors the landing page copy in such a way that it prompts action, thus mitigating any inclination to procrastinate.
Yes, WE is tailored specifically for individuals who lack marketing knowledge or interest. It provides an easy-to-use solution to enhance their marketing efforts.
Yes, by grounding the analysis in principles from behavioral science, decision science, and psychology, WE can enhance the ability to communicate the value of your product on your landing page. It can guide you in creating copy that instantly connects with potential customers and paints a clear and enticing picture of your product.
Using WE aligns your marketing strategy with human psychology by applying the wisdom of behavioral science to your landing page optimization. These psychological insights help you understand what motivates customers and how to frame your products in ways that appeal to inherent cognitive biases.
WE emphasizes copy over design because while design is important, copy is what truly connects with people. It posits that you have only a few seconds to grab and hold people's attention and the best way to do this is through compelling, well-crafted copy.
Yes, WE provides insights on both the problem and the solution aspects of a product. The tool understands the importance of firstly explaining and agitating the problem, which serves as a foundation to communicate the value of your solution. This approach helps increase the rate at which potential customers are influenced.
Yes, WE aids in forming marketing strategies by providing psychological insights. It uses distilled insights from behavioral, decision, and psychological sciences to guide you in crafting landing page copy that resonates with potential customers and prompts action.
Denizcan Sanlav, a Behavioral Marketer, and Yunus Ertürk, a Web Designer/Developer, are the creators behind WE.
Yes, several other projects are mentioned on their website that could potentially benefit your marketing efforts. These include the 'Irrational Marketing Newsletter', 'Irrational Pricing Newsletter', 'Psychology of Landing Page Handbook', ‘Goodprofile.me’ and 'Get Your First Client as a Freelancer'.
The 'Trigger' concept in BJ Fogg's behavior change model is about prompting users to take action. After framing your product or service proposal, you need to cause a response in your users. WE implements this by offering insights from 200+ cognitive biases to create a compelling trigger in your landing page copy, stimulating your audience to act.
Pros and Cons
Pros
- Affordable at $2
- User-friendly UI
- Increases conversion rates
- Designed for non-marketers
- Applies principles from psychology
- Utilizes behavioral economics
- 200+ cognitive biases utilized
- Insights on customer motivation
- Helps identify purchase barriers
- Identifies procrastination reasons
- Emphasizes on quality copy
- Solves marketing complications
- Focus on persuasion techniques
- Trained with distilled wisdom
- Assists in clear communication
- Addresses human psychology in marketing
- Designed for makers specifically
- Detailed feedback system
- Copy/paste functionality for analysis
- Includes 10 audit sections
- Focuses on cognitive biases
- Increase in immediate tangible benefits
- Exploits loss aversion technique
- Cost-effective compared to alternatives
- Uses anchor to convey value
- Supports 'give back' culture
Cons
- Limited to landing page copy
- Lacks design review
- Restricted to English language
- No integration options
- No API Access
- No mobile app
- No training resources
- Single feature tool
- Lacks user behaviour stats
- $2 for single use audits
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